Magdalena finale 06: KozmoPOLItan

Magdalena 2007 je zaštartala, cool ... Lani smo 'mladi' kreativci s Kozmopolitan oglasom za Perutnino Ptuj prišli v finale. Brief je bil POLIMANIA in najboljše, da kar copypejstam tale post iz bloga Jerneja M. ki me je z objavo prehitel:) Njegovi (poli)naslovi na naslovnici so totally cosmo, prečekirejte.
"Despite the fact that my rADar is temporary in stand-by position (due to some reason, it is actually broken), I present you, my dear MDX schoolmates (and all others, of course), with a little chalenge to your creativity. Here are six creative briefs for this years Magdalena festival.
What is Magdalena? Magdalena is an international festival of creative communications for creatives under 30. According to Trevor Beattie, a man famous for his Wonderbra and FCUK campaigns, work for the Labour Party and a bad hair-do, Magdalena is “so diabolically better than Cannes that I hate because it is so full of itself, high flying and snobbish. And Magdalena is friendly, creative and funky, meant for young people and not old farts that go to Cannes.” In short - creative briefs, lectures and - of course - party.
The above ad is the finalist of last years competition (Polimania brief - experimental media category) and it was made by Jernej Kelih (designer), Dejan Miović (photographer), Marta Lamovšek (account manager:) and myself as a copywriter."

Design: Re:forma, model Neja